GioiAtelier was born from the partnership between Capital and Italamp

GioiAtelier Showroom – Via Melchiorre Gioia, 8 20124 Milan

On the occasion of Milan Design Week 2024, Capital Collection, a brand in the luxury furniture sector, will open a new permanent showroom in Milan in collaboration with Italamp, a historic company in the lighting sector.

GioiAtelier wants to be a space dedicated to the excellence of Made in Italy to give a new face to beauty, reinterpreting the concept of luxury in a contemporary key: an area of ​​200 m2, with 5 windows that offer great visibility to the selection of products on display, to a few steps from Piazza Gae Aulenti and Corso Como in Milan.

An exceptional location that comes to life from the extraordinary synergy between the two reference players in their respective segments who have chosen to systematize their consolidated know-how at the service of creating environments devoted to beauty for the residential world and contract projects.

With a minimal and refined concept, the light shades of GioiAtelier are the perfect setting for the exclusive furnishings by Capital Collection which elegantly dialogues with the Italamp collections.

The Capital Collection selection tells the story of the house like no other place, simply the most extraordinary of all. Unique products and exclusive projects testify to a history made of people, craftsmanship, experimentation and new materials.

Like DUNA, designed by Boatto Martino Studio, a collection with soft and sinuous shapes, composed of a dining table, sideboard, cabinet and desk, which is inspired by the natural landscapes of the desert.

The designer duo also signs the new AURELIA collection, an element with a simple and sculptural appearance, designed to complete living areas or entrances.

Organic shapes and sartorial attitude come together in a perfect balance in the design of the evolution of the CLOUD sofa, designed by Capital Creative Lab, now presented in a modular version and protagonist of the living area of ​​the new space

The bedroom also bears the signature of Boatto Martino Studio, with accessories from the SUITE collection, characterized by contemporary and refined shapes, the result of the union of simple lines with details of sartorial quality.

In the center of the room, we find the CORI bed, designed by Margherita Fanti, an element that finds its inspiration in the botanical world and which presents itself with soft and feminine, graceful and graceful shapes.

Drawing attention to the space dedicated to the Office is the new MON ALLURE sofa, designed by Boatto Martino Studio, designed for an ideal placement in the center of the living room or to furnish a business area. The sofa has a double shell, available in the fabric, leather or wood version.


Completing the showroom is the materials library, an area dedicated to the research and experimentation of new, increasingly sustainable and ecological materials. Through new combinations of textures and finishes, designers here have the opportunity to play with colors and styles and create interior solutions with a unique, tailored cut

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